Workshop date: October 07-09

Starts in:

ROOFING BUSINESS OPERATIONS WORKSHOP

Build the structure, processes, and accountability of a $20M roofing business in 3 days.

(DATE TBD). 3-day workshop

Fort Lauderdale or join virtually

October 07-09.
3-day workshop

Fort Lauderdale or join virtually

5.0 OUT OF 5

Rated 5.0 out of 5 by 238+ reviews on Google

Helping contractors grow with business development training and resources.

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As of September 2026

Roofing owner, is this you?

You have managers, a CRM full of history, and a binder somebody wrote two years ago. The company still runs on you.

The exceptions still come to you. The change order, the callback, the supplement nobody filed, the crew that showed up short.
Your managers are busy and the departments are not stronger. They spend the week answering questions and putting out the day's fire.
The process exists on paper. Everybody learned a slightly different version of it, and the version they follow is whoever trained them.
Nothing moves without you in the room. Take 30 days off and you already know what you would come back to.

If that sounds familiar, this workshop was built for you.

You don't have a process problem. You have an enforcement problem.

On the surface the company looks fine. Jobs are getting built, money is coming in, the phone rings.

But underneath, the company is still held together by people instead of by how the job is built:

The process varies by who trained them. Everybody learned a slightly different version.
The numbers change depending on who you ask. Nobody agrees on what a closed job means or when it counts.
Handoffs between departments cost you margin. Sales turns in an incomplete file, production can't build, the office fields the angry call.
Nobody is being built into the next manager. There's no bench and no plan to grow one.
And when something slips, a super quits, a crew walks, a supplement never gets filed, the owner is still the safety net.

That is not a company with structure. That is a company running on the owner.

The hidden operations problems of roofing companies

This is the part most training never reaches, because it stops at handing you a document.

Your managers are managing people, not departments

Most of their week goes to answering questions, running the meeting, chasing the stuck job, and handling the day's fire.

Almost none of it goes to building the process, training the bench, watching the numbers, or developing the next leader.

They're working in the department, not on it. So the department stays busy and never gets stronger.

The company only runs as well as the person running it

Your best super, your best manager, your best rep. Pull any one of them out and you feel it inside a week.

That is a concentration risk.

A real operation produces performers. It doesn't depend on the handful you can't afford to lose.

Nobody can tell you why revenue changed

When revenue goes up, everyone celebrates. When it drops, everyone has an opinion: the market, the weather, the leads.

Nobody answers the real question. Where did it break, when did it start, which department, which stage of the job?

Without visibility into the numbers, revenue is something that happens to you, not something you can predict.

What that costs you, specifically

Ask yourself three questions:

If your best super and your best manager left tomorrow, what happens to next quarter?
If you took 30 days off, would the company keep moving or stall?
When margin comes in low on a job, can you tell me where it went?

For most roofing companies, the answers are uncomfortable because too much of the company is still tied to a few people, a few habits, and the owner stepping in when things get messy.

That costs you more than missed margin. It costs you a company you can predict, a leadership bench you can promote from, and the ability to grow without becoming more involved in every exception.

At $3M, people can carry the company. At $15M, the company needs enough structure to carry the people.

This workshop is where you switch playbooks.

The fix is the infrastructure. Here's where you build it.

The Roofing Business Operations Workshop is three days where you build the layer underneath the work: who owns what, the workflows from lead to signed contract and from contract to completion, the numbers each role answers for, and the meeting cadence that keeps it running.

We teach it as Structure, Process, Accountability. Structure is the who. Process is the what. Accountability is what makes the who actually do the what.

It's the structure that lets the company run without you standing in the middle of it. You build it in the room, for your company, sitting alongside owners at your revenue stage doing the same work.

By the end you have a company with a designed shape, instead of one held together by a few good people and your willingness to step in when it slips.

And it happens in Fort Lauderdale...

What you'll leave with

An org chart built for the revenue you're at and the revenue you want.
Defined manager scorecards for sales, production, and operations.
Documented workflows from lead to signed contract, and contract to completion.
The numbers each role answers for, and a weekly reporting rhythm.
A leadership meeting cadence run on numbers instead of memory.
A 90-day plan for rolling it out the week you get back.
Your printed, branded manual, plus the digital copy.

Meet your instructor

Elizabeth Holguin

Founder & CEO at Business 411

Elizabeth has helped over 500 roofing companies put in structure, processes, and accountability, from startup to $65M+. Business 411 training materials are used by more than 3,000 roofing companies nationwide.

She spent years writing SOPs for roofing companies and watching them sit unused. This framework came out of that: structure and process are not enough on their own, and accountability is what makes them stick.

Guest speakers

Doug Stroh

RoofIT and Gold Medal Roofing

Doug Stroh is the founder and CEO of RoofIT, a CRM platform built specifically for roofing contractors, and the CEO of Gold Medal Roofing, a company known for explosive growth, scaling to over $30 million in annual revenue and 11 locations across the country.

Doug brings firsthand experience in building a high-producing roofing sales organization, creating strong accountability, and leading teams through large-volume insurance restoration sales.

Dashaun Bryant

Roof Hustlers

Dashaun Bryant is the founder of Roof Hustlers, a roofing sales training brand known for helping contractors improve door-to-door sales, objection handling, follow-up, and closing performance.

He brings a high-energy, field-tested approach to sales coaching that helps reps build confidence, sharpen their pitch, and turn more conversations into signed jobs.

Tony Vincent

Ultimate Roofing

Tony Vincent is the Owner and CEO of Ultimate Roofing, a West Virginia-based exterior company with a dedicated sales team and multiple service lines including roofing, siding, gutters, windows, doors, and decks.

Tony is known for building a strong sales culture, leading from the front, and growing Ultimate Roofing into a respected, team-driven company in a competitive market.

Diego Dante

RoofCON

Diego Dante is the President of RoofCON, one of the roofing industry’s most recognized events for contractor growth, sales education, leadership, and networking.

Diego is known for building platforms that connect roofing companies with the sales strategies, industry relationships, and leadership training they need to grow revenue and scale their teams.

Brad Strawbridge

Capital City Roofing & BuilderLync

Brad Strawbridge is the Founder and CEO of Capital City Roofing, a company that has been recognized for scaling from zero to $3 million in its first year and toward $10 million in year two. He is also the CEO of BuilderLync, an all-in-one roofing CRM and contractor software platform built to help contractors manage leads, jobs, crews, estimates, scheduling, invoicing, and follow-up automation in one system.

Brad is known for using systems, technology, AI, and strong sales operations to build fast-growing roofing businesses with a modern approach to lead management, sales process, team accountability, and operational visibility.

From owners who've been in the room

Hear from roofing operators who attended previous workshops and put what they learned to work.

Testimonial by Next Level Roofing

Testimonial by 1876 Roofing & Construction

Testimonial by Coast to Coast Roof and Restoration

Testimonial by WABO Roofing Systems

Testimonial by Neill and Son Roofing

Testimonial by Bright Side Roofing

Testimonial by Premium Roofing Systems

Testimonial by Roofing Recovery

What's included with your registration

Three full days of live workshop training and implementation
In-person attendance in Fort Lauderdale
Branded workshop manual customized with your company name and logo
Certificate of Completion
Networking with roofing owners and operations leaders
Lunch provided each day for in-person attendees

Two seats per company, typically the owner and the operations manager.

What happens over 3 days

DAY 1, Oct 07

Foundation & Leadership Structure

The Cost of No Systems  (why roofing companies stall at $2M–$20M)
Core Framework: Define → Train → Execute
Leadership Roles & Responsibilities (Owner, Sales Manager, Operations Manager, Production Manager, Office Admin)
Building an Organizational Chart That Works
Role Clarity: How to stop overlap
Introduction to KPIs & Scorecards by Department
Leadership Development: How to step out of the bottleneck

DAY 2, Oct 08

Processes, Training & Accountability

Building Training Tracks for Each Department
Onboarding Framework: How to ramp up new hires quickly
Accountability Systems: How to measure and coach performance
Departmental Processes
Sales → from lead to signed contract
Production → from contract to completion
Creating SOPs That Actually Get Used
Building a Culture of Accountability  (managers who lead)

DAY 3, Oct 09

Scaling & Implementation

The Plateau Pattern: Why companies stall at $2M, $5M, and $10M+
How to Scale Through Upper Management
Aligning Leadership: Eliminating silos and building executive clarity
KPIs, Meetings & Reporting: How to lead with data
Growth Roadmap: How to implement systems quarter by quarter
Implementation Workshop: Building your company’s next 90-day plan
Case Studies: How our clients scaled
Closing Session & Q&A

"I already have processes written down."

Most roofing companies do. They're in a binder, a shared drive, or somebody's head. The question isn't whether they exist. It's whether anybody follows them when you're not watching.

A process that runs has four things:

Somebody who owns it by name.
A trigger that says when it starts.
A standard for what finished looks like.
A number that shows whether it happened.

This workshop takes what you already have and makes it enforceable. Because a document nobody answers for is a suggestion, and suggestions don't survive a busy week.

"My team needs the training, not me."

Your team can only run the company as well as the structure you hand them. When the same problem shows up under three different managers, the problem isn't the three managers.

Day 1 you build the shape: who owns what, where departments hand off, what each role answers for.

Day 2 you build the workflows: lead to signed contract, contract to completion, and the handoffs between them.

Day 3 you build the accountability: the numbers, the meeting rhythm, and the 90-day rollout for the week you get back.

You leave with the structure to run the company and the tools to develop the people in it.

"I can't take three days off the business."

If three days away would break something, that's the clearest signal you need this. A company that can't run for 72 hours without you isn't a company yet. It's a job with employees.

Day 1 you build the role chart that defines ownership across the whole operation. Day 2 and 3 you build the visibility layer that tracks:

Leads and appointments set.
Jobs sold and jobs built.
Margin by job and by crew.
Where files stall between departments.

You leave with clearer ownership, better visibility, and fewer decisions flowing through you.

"I've bought training before and it sat on the shelf."

Fair. Most of this industry's training hands you information and sends you home to figure out the rest. That's the part that fails.

You don't sit and listen for three days. You build your company's actual documents in the room, with our team walking the floor, sitting next to owners at your revenue stage solving the same problems.

At the bottom of every section in the manual is the implementation step. You write in the book as you go. What you carry home is your company's structure, not notes about somebody else's.

"My company is too small for this."

Structure is cheaper to build at $2M than to retrofit at $15M. Right now you're the one holding it together, which means every process still lives in your head and every new hire learns a different version of it.

The owners who get the most out of this room are usually the ones who came before they had to. You leave with the same structure the larger companies run, sized for where you are now and built to hold as you grow.

Rated 5-stars by 230+ contractors

Spots are limited

Complete the form to schedule your call. We'll review your business, discuss the workshop, and determine whether it's the right fit. If it is, we'll reserve your seat.

Bonus: BuilderLync will be exhibiting at the workshop

BuilderLync is a roofing operating system that runs the CRM, estimating, scheduling, and revenue-dashboard side of a contracting business.

They'll be exhibiting in Fort Lauderdale, so once you've built your sales department structure, you can see the kind of tool that runs the day-to-day of it, live and in person.

The Good Contractors List is a proud partner of the workshop

The Good Contractors List is a contractor vetting and homeowner-trust platform. Since 2011, they've personally screened every contractor on their list and backed each project with a $25,000 guarantee, so homeowners can hire with confidence.

Their work is the trust layer that sits on top of everything you build in this workshop: the systems make you a better operator, and a vetted, guaranteed reputation is how homeowners recognize it.

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

Email: [email protected]

Phone: 844-424-9411