411 SALES SYSTEMS

3-Day Sales & Marketing Implementation Class for Roofing Companies

✅ Ready to Build a Sales Machine That Runs Without You?

Join the 3-Day 411 Sales Class — A Full Transformation for Roofing Company Owners Who Want to Scale Their Marketing, Team, and Revenue.

📍 Dates: July 23–25
⏰ Time: 9AM–5PM EST
📍 Location: Hybrid (Attend in-person or online)
🎓 Format: Workshop, Q&A, Roleplay, Hot Seats, and Live Execution
📘 Includes: Manual, Certificate, Digital Worksheets, Speaker Sessions

Reserve Your Seat Now

We will reach out to complete your enrollment

411 SALES SYSTEMS FOR OWNERS – FORT LAUDERDALE, FL

Exclusive 3-day class for roofing owners & sales leaders

🔥 What You’ll Learn:

DAY 1

Marketing Systems That Win

 ✅ Branding & content strategy built for roofers

 ✅ Door-to-door + organic lead generation

✅ Paid ad strategies + local lead gen

✅ How to track & evaluate marketing KPIs

✅ Funnel audits & real implementation exercises

✅ Case studies from roofing companies who scaled

DAY 2

Sales Department Structure

✅ Sales manager role, scorecards, and responsibilities

✅ Sales team recruiting strategies that work

✅ Sales SOPs, compensation plans, and KPIs

✅ 90-Day onboarding system for new reps

✅ Leadership mindset to drive performance

✅ Live exercises to build your system on the spot

DAY 3

Sales Execution & Team Performance

✅ Objection handling & live roleplay sessions

✅ How to roll out your sales system internally

✅ Daily, weekly, and monthly sales routines

✅ Tracking dashboards and tools

✅ Creating a culture of accountability

✅ Certification, Q&A, and branded manual delivery

🎁 What’s Included

Your ticket includes:

  • 3 days of training, implementation, and execution

  • Access to join virtually or attend live

  • Branded Sales Manual with your company name & logo

  • Exercises and tools to bring back to your business

  • Certificate of Completion

  • Networking with top-performing contractors

Who This Class Is For?

  • You’re the owner still managing your own sales

  • You’ve hit a wall between $2M–$5M

  • Your sales reps are inconsistent or untrained

  • You don’t have a clear marketing system

  • You want a repeatable onboarding & training plan

  • You’re ready to scale — but need structure first stuff

What Business Owners

Are Saying

“The 411 Sales Class gave me a complete blueprint — we finally built a sales team that closes deals without me. Total game changer.”

– A. Martinez, Roofing Contractor

“Every business owner needs this. It’s the structure I didn’t know I was missing.”

– J. Varela, Roofing Company Owner

MEET THE INSTRUCTORS

Elizabeth Holguin

Elizabeth has helped over 500+ roofing companies implement systems to grow their sales departments, build teams, and scale with confidence. In this 3-day experience, she’ll walk you through real implementation and bring in powerhouse roofing leaders to share what’s working today.

Arielle Cohen

Marketing Leader Driving Business Development for the Roofing Industry | CMO at Marketing 411

SPECIAL GUEST SPEAKERS

John Senac

known as John The Roof Pro, is a leading expert in shingle identification, roof inspections, and repairability. With over 15 years in the industry, he’s trained thousands of contractors and co-founded NTS Identification Services to help roofers navigate discontinued shingles and partial-roof approvals. John is known for turning technical roofing knowledge into real-world solutions contractors can use in the field.

Dashaun Bryant

founder of Roof Hustlers

4 Types of Sales people & Homeowners:

Learning to sale people in their buyers language

Jon Cater

founder of CreatorsDen

⚡Learn how to create with a purpose:
Empower marketing managers, business owners, and content creators to take their content to the next level

Bobby Jones

founder of Brightside Roofing

Strategies to increase your closing rate

Andrew Keys

founder of Foxhaven Roofing

$20MM+ a year in roofing revenue

Lisa Cimaroli

Over $80 million in career sales

She has established herself as a leading figure in the insurance and exterior restoration industry.

Built By Roofers, For Roofers

You’ll walk away with:

  • A complete sales and marketing system built for your business

  • Your sales department mapped out and structured

  • Training systems for current and future reps

  • The leadership mindset to scale without burning out

  • Clarity, confidence, and a system that won’t break when you grow

Testimonial by Total Roof Services

Testimonial by Construction Unlimited

Testimonial by John's Roofing Siding and Windows

Testimonial by Bullard Roofing

Testimonial by Siding by Ruiz

Testimonial by the Roofing Brothers

Testimonial by Coastline Construction Services

Testimonial by HCR Roofing Specialists

Testimonial by KFR Roofing Solutions

Testimonial by Legacy Exteriors

Event Details

📍 Dates: May 23–25
⏰ Time: 9AM–5PM EST
📍 Location: Hybrid (Attend in-person or online)
🎓 Format: Workshop, Q&A, Roleplay, Hot Seats, and Live Execution
📘 Includes: Manual, Certificate, Digital Worksheets, Speaker Sessions

Spots Are Limited.

This workshop is capped for implementation quality and personalized support.

Don't just take our word for it

See what other roofing companies are saying about us

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

Email: [email protected]

Phone: 844-424-9411

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