411 SALES SYSTEMS
3-Day Sales & Marketing Implementation Class for Roofing Companies
β Ready to Build a Sales Machine That Runs Without You?
Join the 3-Day 411 Sales Class β A Full Transformation for Roofing Company Owners Who Want to Scale Their Marketing, Team, and Revenue.
π Dates: February 18-20, 2026
β° Time: 9AMβ5PM EST
π Location: Hybrid (Attend in-person or online)
π Format: Workshop, Q&A, Roleplay, Hot Seats, and Live Execution
π Includes: Manual, Certificate, Digital Worksheets, Speaker Sessions
Reserve Your Seat Now
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411 SALES SYSTEMS β FORT LAUDERDALE, FL
Exclusive 3-day class for roofing owners & sales leaders
π₯ What Youβll Learn:
DAY 1
Marketing Systems That Win
β Branding & content strategy built for roofers
β Door-to-door + organic lead generation
β Paid ad strategies + local lead gen
β How to track & evaluate marketing KPIs
β Funnel audits & real implementation exercises
β Case studies from roofing companies who scaled
DAY 2
Sales Department Structure
β Sales manager role, scorecards, and responsibilities
β Sales team recruiting strategies that work
β Sales SOPs, compensation plans, and KPIs
β 90-Day onboarding system for new reps
β Leadership mindset to drive performance
β Live exercises to build your system on the spot
DAY 3
Sales Execution & Team Performance
β Objection handling & live roleplay sessions
β How to roll out your sales system internally
β Daily, weekly, and monthly sales routines
β Tracking dashboards and tools
β Creating a culture of accountability
β Certification, Q&A, and branded manual delivery
π Whatβs Included
Your ticket includes:
3 days of training, implementation, and execution
Access to join virtually or attend live
Branded Sales Manual with your company name & logo
Exercises and tools to bring back to your business
Certificate of Completion
Networking with top-performing contractors
Who This Class Is For?
Youβre the owner still managing your own sales
Youβve hit a wall between $2Mβ$5M
Your sales reps are inconsistent or untrained
You donβt have a clear marketing system
You want a repeatable onboarding & training plan
Youβre ready to scale β but need structure first stuff
What Business Owners
Are Saying
βThe 411 Sales Class gave me a complete blueprint β we finally built a sales team that closes deals without me. Total game changer.β
β A. Martinez, Roofing Contractor
βEvery business owner needs this. Itβs the structure I didnβt know I was missing.β
β J. Varela, Roofing Company Owner
MEET THE INSTRUCTORS
Elizabeth Holguin
Elizabeth has helped over 500+ roofing companies implement systems to grow their sales departments, build teams, and scale with confidence. In this 3-day experience, sheβll walk you through real implementation and bring in powerhouse roofing leaders to share whatβs working today.
Arielle Cohen
Marketing Leader Driving Business Development for the Roofing Industry | CMO at Marketing 411
SPECIAL GUEST SPEAKERS
Built By Roofers, For Roofers
Youβll walk away with:
A complete sales and marketing system built for your business
Your sales department mapped out and structured
Training systems for current and future reps
The leadership mindset to scale without burning out
Clarity, confidence, and a system that wonβt break when you grow
Testimonial by Total Roof Services
Testimonial by Construction Unlimited
Testimonial by John's Roofing Siding and Windows
Testimonial by Bullard Roofing
Testimonial by Siding by Ruiz
Testimonial by the Roofing Brothers
Testimonial by Coastline Construction Services
Testimonial by HCR Roofing Specialists
Testimonial by KFR Roofing Solutions
Testimonial by Legacy Exteriors
Event Details
π Dates: February 18-20, 2026
β° Time: 9AMβ5PM EST
π Location: Hybrid (Attend in-person or online)
π Format: Workshop, Q&A, Roleplay, Hot Seats, and Live Execution
π Includes: Manual, Certificate, Digital Worksheets, Speaker Sessions
Spots Are Limited.
This workshop is capped for implementation quality and personalized support.
Don't just take our word for it
See what other roofing companies are saying about us
Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.
Business 411βs mission is to elevate your business, whether itβs through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.
Address: 7771 W Oakland Park Blvd, Ste 231
Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411
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