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ROOFING LEADERSHIP LAB

Roofing Sales Managers: How to close more retail roofs

A repeatable sales process for your team, from inspection to signed contract.

Join us to learn a repeatable retail sales process your team can follow, from inspection to signed contract. See how to coach reps through price objections and financing conversations to help them close more roofs.

Thursday, October 29th, at 2pm ET.

Hosted by Elizabeth Holguin

Founder & CEO at Business 411

Hosted by Elizabeth Holguin

Founder & CEO at Business 411

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Helping contractors grow with business development training and resources.

As of October 2026

Meet your instructor

Elizabeth Holguin, Founder & CEO of Business 411

With over a decade of experience working with roofing contractors globally, Elizabeth has helped companies from $1M to $60M+ implement the operational structures they need to scale profitably. She's studied business processes across thousands of roofing companies, identifying what separates top performers from everyone else.

Through Business 411 and Roof Team University, Elizabeth has transformed how roofing contractors approach operations, training, and business growth.

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