Next session: August 20th
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ROOFING LEADERSHIP LAB
Your roofing business, 5% better every other Thursday.
Install one specific change in your roofing company every 14 days with Elizabeth Holguin, live every other Thursday at 2pm ET.
In just 2 hours, you’ll leave each session with one practical move to implement, building momentum with every step.
NEXT SESSION
Retail Roofing Sales vs. Storm Restoration
How to sell both retail and storm roofing through one team.
Thursday, August 20th, 2pm ET.
Retail roofing and storm restoration require two completely different sales processes. See how top roofing companies build both without splitting their sales department in two.
Hosted by Elizabeth Holguin
Founder & CEO at Business 411
Hosted by Elizabeth Holguin
Founder & CEO at Business 411
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What is the Roofing Leadership Lab?
The Lab is one of the only live working sessions in this industry built for roofing owners and managers. It runs every other Thursday, all year, with guest speakers joining along the way.
Each session, Elizabeth Holguin breaks down one specific change a roofing company can make in 14 days, from sales to hiring, leadership, marketing, production and operations.
What's in it for you?
You bring the company you're running and leave with one move to put to work before the next session.
One change every two weeks, broken into the exact steps to make it stick.
Built for the people who answer for the numbers, with Q&A so you can bring the problem you're actually stuck on.
It compounds: every change is permanent, and the next session builds on the last.
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Helping contractors grow with business development training and resources.
As of August 2026
COMING UP NEXT
Retail Roofing Sales vs. Storm Restoration
How to sell both retail and storm roofing through one team.
Thursday, August 20th
Retail roofing and storm restoration require two completely different sales processes. See how top roofing companies build both without splitting their sales department in two.
What's on deck
Why retail and storm are two different sales jobs
How storm restoration sales really work
How retail roofing sales really work
Building two sales processes without splitting the department
The standards every rep should share
Who's ready to sell both (and who isn't)
The right numbers to track for each team
What sales managers should coach every week
A 14-day plan to start putting both processes in place
Meet your instructor
Elizabeth Holguin, Founder & CEO of Business 411
With over a decade of experience working with roofing contractors globally, Elizabeth has helped companies from $1M to $60M+ implement the operational structures they need to scale profitably. She's studied business processes across thousands of roofing companies, identifying what separates top performers from everyone else.
Through Business 411 and Roof Team University, Elizabeth has transformed how roofing contractors approach operations, training, and business growth.
GUEST SPEAKER
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Past sessions
These are the kinds of installs roofing leaders are working through inside the Lab. Full replays are available inside Roof Team University.
Ep [N], Episode title
Air date and episode description.
Business 411
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Phone: 844-424-9411
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