Next session: September 3rd
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ROOFING LEADERSHIP LAB
Most Viral Contractor Videos
What we learned from the contractors getting millions of views.
We collected some of the most viral videos from roofing and home service companies. See what's getting millions of views, what these videos have in common, and what contractors can learn from them.
Thursday, September 3rd, at 2pm ET.
Hosted by Elizabeth Holguin
Founder & CEO at Business 411
Hosted by Elizabeth Holguin
Founder & CEO at Business 411
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What is the Roofing Leadership Lab?
The Lab is one of the only live working sessions in this industry built for roofing owners and managers. It runs every other Thursday, all year, with guest speakers joining along the way.
Each session, Elizabeth Holguin breaks down one specific change a roofing company can make in 14 days, from sales to hiring, leadership, marketing, production and operations.
What's in it for you?
You bring the company you're running and leave with one move to put to work before the next session.
One change every two weeks, broken into the exact steps to make it stick.
Built for the people who answer for the numbers, with Q&A so you can bring the problem you're actually stuck on.
It compounds: every change is permanent, and the next session builds on the last.
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Helping contractors grow with business development training and resources.
As of August 2026
COMING UP NEXT
Most Viral Contractor Videos
What we learned from the contractors getting millions of views.
Thursday, September 3rd
We collected some of the most viral videos from roofing and home service companies. See what's getting millions of views, what these videos have in common, and what contractors can learn from them.
What's on deck
The contractor videos getting the biggest attention: A live look at viral roofing and home service clips and why people stopped scrolling.
What the viral videos have in common: The hooks, humor, characters, situations, and unexpected moments that keep showing up.
Marketing without making an ad: How contractors make the business part of the entertainment without turning every video into a sales pitch.
Turning everyday contractor life into content: How offices, crews, job sites, customers, and industry jokes become videos people actually want to watch.
What roofing companies can take from it: How to borrow what works without copying somebody else's joke or forcing content that doesn't fit your company.
Turning attention into a recognizable local brand: How to use better content to get people watching, sharing, and remembering your company.
Meet your instructor
Elizabeth Holguin, Founder & CEO of Business 411
With over a decade of experience working with roofing contractors globally, Elizabeth has helped companies from $1M to $60M+ implement the operational structures they need to scale profitably. She's studied business processes across thousands of roofing companies, identifying what separates top performers from everyone else.
Through Business 411 and Roof Team University, Elizabeth has transformed how roofing contractors approach operations, training, and business growth.
GUEST SPEAKER
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Past sessions
These are the kinds of installs roofing leaders are working through inside the Lab. Full replays are available inside Roof Team University.
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