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ROOFING LEADERSHIP LAB
The $3M–$7M Roofing Company Trap
A live breakdown of why owners work more without making much more, and what it takes to break through $10M.
Between $3M and $7M, payroll, overhead, and responsibility often grow faster than the owner's income, while the owner is still filling gaps across the company. We'll explain why that happens and how roofing companies can build their way through it.
Thursday, September 17th, at 2pm ET.
Hosted by Elizabeth Holguin
Founder & CEO at Business 411
Hosted by Elizabeth Holguin
Founder & CEO at Business 411
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What is the Roofing Leadership Lab?
The Lab is one of the only live working sessions in this industry built for roofing owners and managers. It runs every other Thursday, all year, with guest speakers joining along the way.
Each session, Elizabeth Holguin breaks down one specific change a roofing company can make in 14 days, from sales to hiring, leadership, marketing, production and operations.
What's in it for you?
You bring the company you're running and leave with one move to put to work before the next session.
One change every two weeks, broken into the exact steps to make it stick.
Built for the people who answer for the numbers, with Q&A so you can bring the problem you're actually stuck on.
It compounds: every change is permanent, and the next session builds on the last.
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As of September 2026
COMING UP NEXT
The $3M–$7M Roofing Company Trap
A live breakdown of why owners work more without making much more, and what it takes to break through $10M.
Thursday, September 17th
Between $3M and $7M, payroll, overhead, and responsibility often grow faster than the owner's income, while the owner is still filling gaps across the company. We'll explain why that happens and how roofing companies can build their way through it.
What's on deck
Why $3M–$7M puts so much pressure on the owner: How rising payroll, overhead, and responsibility can leave the owner working harder without taking home much more.
Find the gap holding your company back: How to identify whether structure, process, or accountability is creating the biggest problems.
Build managers who actually own results: Give leaders clear authority, expectations, and numbers without routing every decision back to the owner.
Protect profit as the company grows: Improve department handoffs, forecasting, and financial control before small mistakes become expensive.
Change the owner’s role at every revenue stage: What must change between $3M and $10M, and how leadership evolves once the company moves beyond it.
Meet your instructor
Elizabeth Holguin, Founder & CEO of Business 411
With over a decade of experience working with roofing contractors globally, Elizabeth has helped companies from $1M to $60M+ implement the operational structures they need to scale profitably. She's studied business processes across thousands of roofing companies, identifying what separates top performers from everyone else.
Through Business 411 and Roof Team University, Elizabeth has transformed how roofing contractors approach operations, training, and business growth.
GUEST SPEAKER
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Past sessions
These are the kinds of installs roofing leaders are working through inside the Lab. Full replays are available inside Roof Team University.
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Air date and episode description.
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