THE Ultimate KPI Guide for roofing owners

Pre-built Sales, Production, and Operations & Finance scorecards with the KPIs, formulas, targets, and stoplight tracking your managers update before the Monday meeting starts.

Used by $25M–$50M roofing companies

Most roofing companies already have the numbers. They just don't review them.

Your managers already know the numbers that matter. The problem is that those numbers are usually living in different systems, or different people's heads.

By the time the owner sees the full picture, the month is already over. The scorecards inside this guide turn those weekly numbers into one visible review rhythm.

Three weekly scorecards for Sales, Production, and Operations & Finance

Each department gets its own scorecard with the KPIs, formulas, targets, and stoplight tracking already laid out.

Your managers update the numbers weekly so problems become visible before they turn into month-end surprises.

Make problems visible sooner

Weekly scorecards help your managers surface issues before they become month-end surprises.

Run better Monday meetings

Walk into the room already knowing which departments are on track and which numbers need attention.

Give managers ownership

Each department owns its numbers, updates its scorecard weekly, and reports on results consistently.

What our clients said about our training resources

Trusted by 2,000+ roofing companies, from $1 million to $65 million.

What's inside the Roofing Owners Ultimate KPI Guide

Sales scorecard

Track close rate, lead conversion, average job size, outbound activity, and margin with a weekly Sales scorecard your manager updates before the Monday meeting starts.

Production scorecard

Track jobs starting on time, jobs finishing on schedule, rework, safety, and crew efficiency with a structured weekly Production scorecard.

Operations & finance scorecard

Track cash flow, receivables, profitability, and operational health with a weekly Operations & Finance scorecard built for roofing companies.

...plus a lot more!

Rated five stars by 230+ real contractors

Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.

Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.

Address: 7771 W Oakland Park Blvd, Ste 231

Fort Lauderdale, FL 33351

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Phone: 844-424-9411