Give your sales reps the leave-behind that closes deals after they leave
The Homeowner Guide to Residential Roofing is a professionally designed magazine your reps hand to homeowners during every presentation.
It educates, builds trust, and keeps your company top of mind when the homeowner sits down to make their decision.
Branded with your company logo.
Built specifically for roofing sales conversations.
Used as a leave-behind that sells when your rep can't.
Your rep leaves. Then the homeowner gets three more quotes.
Now the homeowner is sitting at their kitchen table with three other estimates that all look the same and a spouse who wasn't even home for the pitch.
And the company that left something behind is the one they call back.
Give homeowners a reason to pick up the phone and call you back
We designed this guide so your rep can walk homeowners through the full replacement process and what to expect on build day.
Instead of hoping they remember your pitch, you leave them with a branded magazine that does the talking for you.
Branded to your company
Your guide is customized with your company logo and colors so it looks like your own professional publication, not a generic handout.
This dramatically increases trust with homeowners and separates you from every other contractor who showed up with nothing but a business card.
Proof that it works
Rated five stars by 230+ real contractors
The benefits of a strong roofing system
— Safety & protection
— Energy efficiency
— Increased property value
— Long-lasting durability
Intro to the Roofing Industry
— State of the Industry
— Roofing Company Rules
— Intro Worksheets
Layers of a roofing system
— Attic & decking
— Underlayment
— Ice & water shield
— Start shingle
— Shingles
— Flashing
— Ridges & ventilation
Roofing Basics
— Intro to Residential Roofing
— The History of Roofing
— Roof Shapes
— Function of a Roof
— Parts of a Roof System
— Residential vs Commercial
— Measuring a Roof
— Types of Roofing Materials
— Value of a New Roof
— Solar
— Manufacturers
— Roofing Trends
— Basics Worksheets
Inspection points for their roof
— Missing shingles
— Leaks
— Sagging roof deck
— Mold
— Damages flashing
Roofing Production
— Roof Build Basics: Shingle
— Roof Build Basics: Solar
— Production Worksheets
The roofing process
— Assessment
— Proposal
— Scheduling
— Build day
— Quality assurance
Roofing Services
— Intro to Roofing Services
— Roof Inspections
— Estimates
— Roof Replacement vs Repair
— Types of Damage
— Roof Repair
— Roof Replacement
— Emergency Services
— Siding
— Gutters
— Services Worksheets
The benefits of shingle roofs
— Affordability
— Variety of styles
— Durability
The biggest roofing FAQs
— How do I know if I need a new roof?
— How much does a new roof cost?
— What's covered by home insurance?
Roofing Process
— Business Procedures
— Roofing Process Map
— Process Worksheets
What to expect when getting a new roof
— How to prep your property for a roofing project
Roofing Innovations
— iink Payments
— Your Virtual Adjuster
— Business 411
— Marketing 411
Why we created this guide
Most roofing reps finish a presentation and leave the homeowner with a printed estimate and maybe a flyer. Then they wonder why the homeowner went with someone else.
Homeowners need to feel confident before spending $10k or more on a roof. They need to understand what they're buying and why your company is the right choice.
Business 411 built this guide to give your reps a professional tool that educates homeowners and keeps your brand in their hands long after the appointment ends.
Ready to win more jobs without changing your pitch?
Equip your sales team with a professional homeowner guide that builds trust, educates buyers, and keeps your company at the top of the pile when it's decision time.
More testimonials
Here's what other roofing companies are saying:
One roofing job pays for this guide dozens of times over
Average roof replacement = $10k–$20k
If this guide helps one rep close just one extra deal, you've made your money back before the week is over.
RETAIL $599 TODAY $299
Secure checkout.
Branded for your company.
Used by roofing companies nationwide.
Covers roofing layers, inspections, materials, FAQs, and what to expect on build day.
Digital guide delivered within 48 hours after branding.
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Frequently asked questions
Is this guide worth the investment?
Absolutely! The guide pays for itself many times over by helping you close more deals and increase revenue. Imagine the profit potential from just one additional closed deal each month.
Will this guide work in my market?
Yes! The guide is designed to be adaptable to various roofing types and markets. We've helped roofing companies across the country achieve success with this proven tool.
How will this guide help me close more sales?
Become the trusted expert: The guide provides you with in-depth knowledge about different roofing types, materials, and installation methods, enabling you to answer any homeowner question with confidence.
Build credibility: The guide's detailed explanations and professional visuals help homeowners understand the value of your services and make informed decisions.
Close deals faster: By addressing homeowner concerns upfront and demonstrating your expertise, the guide streamlines the sales process and helps you close deals more efficiently.
Who is this guide for?
This guide is for any new or veteran member of your sales team to use in their presentations to WOW homeowners.
Can I print the guide?
If you have purchased the Digital Copy, you can print it using a local printing company. However, most companies choose to purchase Printed Copies from us. In that case, we’ll handle the printing and deliver the Printed Copies to you.
How long will it take to receive the digital copy of the guide?
If you have only purchased the Digital Copy, we will send the PDF file to your email address within 4-5 business days of receiving your company's logo to white-label the manual.
When will I receive my printed copies?
If you have chosen to add Printed Copies to your order, we will send you a digital copy for approval within 4-5 business days of receiving your company's logo.
Once approved, we will print the manuals and send them to you.
Please note that this process can take about two to three weeks from the date of approval.
Why haven't I received my guide yet?
If you purchased a Digital Copy, please make sure you have sent your company's logo to us. In most cases, delays in receiving the manual are caused by a lack of a logo.
If you purchased Printed Copies, please also ensure that you have approved the initial digital copy so we can proceed with printing.
If you have any further questions, please contact us at [email protected] or 844-424-9411
We would be happy to assist you.
Why is the guide priced as it is?
When you purchase this guide, you acquire a license that allows you to make and distribute as many copies as you wish to your team.
Can I make changes to the guide?
The Business 411 team cannot make any changes to guides. If you have a PDF editing tool you will be able to make adjustments and add pages.
Are there other roofing resources to help my business?
Yes, check out our full catalog of training manuals and homeowner guides: https://go.business411.com/training-manuals-and-guides
How can I get more information?
Please contact us at [email protected] or 844-424-9411.
Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.
Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.
Address: 7771 W Oakland Park Blvd, Ste 231
Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411
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