Attention growth-hungry roofing owners & operations managers who are tired of running in circles…
Join the immersive 3 Day Roofing Systems Workshop Oct 15-17, 2025
Run Your Roofing Company
on Systems, Not Chaos
The proven framework for roofing companies from $1M–$20M in revenue. Whether you’re breaking out of the owner-operator trap or aligning executive leadership, the 411 Roofing Systems Class gives you the structure to scale with clarity.
The proven framework for roofing companies from $1M–$20M in revenue.
Whether you’re breaking out of the owner-operator trap or aligning executive leadership,
the 411 Roofing Systems Class gives you the structure to scale with clarity.
The Problem
(Across All Stages)
The Problem (Across All Stages)
Running a roofing company without systems feels like chaos.
Training is inconsistent.
Managers underperform because there’s no structure.
Every problem flows back to you.
Growth stalls, profits slip, and you’re stuck working harder for less.
Whether you’re at $1M or $20M in revenue, the truth is the same: growth outpaces your systems, and that’s what creates the chaos.
At $1M → rapid hires, no systems in place.
At $5M–$10M → hiring managers without training systems.
At $20M → departments grow faster than leadership alignment.
411 ROOFING SYSTEMS
FORT LAUDERDALE, FL
411 ROOFING SYSTEMS
Build your dream company 10X faster: copy our $20MM Roofing SOP
Why This Workshop Will Change Everything for You
It is a 3-day SOP Training Class that goes into detail on implementing the processes outlined in the manual.
You’ll be alongside other roofing owners with the same goals of perfecting their systems.
This Is For You If...
Owners at $1M–$5M
You’re stuck in the owner-operator trap.
Hiring without training leads to constant babysitting.
Every fire still lands on your plate.
👉 This class shows you how to install the foundational systems so your team can finally operate without you.
Owners at 5M–$10M
You’ve hired managers, but results are inconsistent.
Processes live in people’s heads, not systems.
You’re still micromanaging instead of leading.
👉 This class gives you the framework to align managers and create accountability that sticks.
Owners at $10M–$20M
You’re building an executive team, but silos form quickly.
Processes live in people’s heads, not systems.
You’re still micromanaging instead of leading.
👉 This class gives you the framework to align managers and create accountability that sticks.
Why This Workshop Will Change Everything for You
It is a 3-day SOP Training Class that goes into detail on implementing the processes outlined in the manual.
You’ll be alongside other roofing owners with the same goals of perfecting their systems.
This Is For You If...
Owners at $1M–$5M
You’re stuck in the owner-operator trap.
Hiring without training leads to constant babysitting.
Every fire still lands on your plate.
👉 This class shows you how to install the foundational systems so your team can finally operate without you.
Owners at 5M–$10M
You’ve hired managers, but results are inconsistent.
Processes live in people’s heads, not systems.
You’re still micromanaging instead of leading.
👉 This class gives you the framework to align managers and create accountability that sticks.
Owners at $10M–$20M
You’re building an executive team, but silos form quickly.
Processes live in people’s heads, not systems.
You’re still micromanaging instead of leading.
👉 This class gives you the framework to align managers and create accountability that sticks.
The 411 Roofing Systems Framework
What you’ll learn in this class:
Define Roles Clearly
Stop the overlap, confusion, and finger-pointing by creating structure at every level.
Train Consistently
A repeatable framework that eliminates shadow training and retraining cycles.
Execute with Accountability
KPIs, scorecards, and reporting that make growth measurable and leadership scalable.
Leadership Alignment
Teach managers to lead through systems, not micromanagement.
Scalable Growth Path
The same systems contractors nationwide use to break through plateaus at $2M, $5M, and $10M+.
Why This Works
This isn’t theory.
The 411 Roofing Systems Class is built from a proven contractor curriculum tested with companies nationwide.
Trusted by 2,500+ roofing contractors across the country.
Designed to save owners $100K+ in wasted retraining, turnover, and lost productivity.
Frameworks that work whether you’re building your first team or leading multiple divisions.
Why This Works
This isn’t theory.
The 411 Roofing Systems Class is built from a proven contractor curriculum tested with companies nationwide.
Trusted by 2,500+ roofing contractors across the country.
Designed to save owners $100K+ in wasted retraining, turnover, and lost productivity.
Frameworks that work whether you’re building your first team or leading multiple divisions.
CLASS SCHEDULE
Foundation & Leadership Structure
Stop Running on Chaos – Build the Framework That Scales
Morning (9:00am–12:00pm)
Welcome & Class Overview
The Cost of No Systems
(why roofing companies stall at $2M–$20M)
Core Framework: Define → Train → Execute
Leadership Roles & Responsibilities (Owner, Sales Manager, Operations Manager, Production Manager, Office Admin)
Afternoon (1:00pm–4:00pm)
Building an Organizational Chart That Works
Role Clarity: How to stop overlap and babysitting
Introduction to KPIs & Scorecards by Department
Leadership Development: How to step out of the bottleneck
Takeaway: You’ll leave Day 1 with a clear leadership structure and accountability chart for your company.
Processes, Training & Accountability
Stop Babysitting – Train Your Team to Perform
Morning (9:00am–12:00pm)
Why Shadow Training Fails (and what to do instead)
Building Training Tracks for Each Department
Onboarding Framework: How to ramp up new hires quickly
Accountability Systems: How to measure and coach performance
Afternoon (1:00pm–4:00pm)
Departmental Processes
Sales → from lead to signed contract
Production → from contract to completion
Creating SOPs That Actually Get Used
Building a Culture of Accountability (managers who lead vs. babysit)
Takeaway: You’ll leave Day 2 with a training and accountability framework for your entire team.
Scaling & Implementation
From Owner-Dependent to Scalable Business
Morning (9:00am–12:00pm)
The Plateau Pattern: Why companies stall at $2M, $5M, and $10M+
How to Scale Through Upper Management
Aligning Leadership: Eliminating silos and building executive clarity
KPIs, Meetings & Reporting: How to lead with data, not memory
Afternoon (1:00pm–4:00pm)
Growth Roadmap: How to implement systems quarter by quarter
Implementation Workshop: Building your company’s next 90-day plan
Case Studies: How contractors scaled from chaos into structure
Closing Session & Q&A
Takeaway: You’ll leave Day 3 with a 90-day execution plan to implement the 411 Roofing Systems framework in your company.
3 Days. One Framework.
Unlimited Growth.
Here’s what you’ll learn inside the 411 Roofing Systems Class:
DAY 1
Leadership & Structure
Build the accountability chart that gets your managers and team aligned.
DAY 2
Training & Processes
Install training systems and SOPs that eliminate babysitting and retraining.
DAY 3
Scaling & Execution
Align your leadership team, implement KPIs, and leave with a 90-day growth roadmap.
CLASS SCHEDULE
DAY 1
Foundation & Leadership Structure
Stop Running on Chaos – Build the Framework That Scales
Morning (9:00am–12:00pm)
Welcome & Class Overview
The Cost of No Systems
(why roofing companies stall at $2M–$20M)
Core Framework: Define → Train → Execute
Leadership Roles & Responsibilities (Owner, Sales Manager, Operations Manager, Production Manager, Office Admin)
Afternoon (1:00pm–4:00pm)
Building an Organizational Chart That Works
Role Clarity: How to stop overlap and babysitting
Introduction to KPIs & Scorecards by Department
Leadership Development: How to step out of the bottleneck
Takeaway: You’ll leave Day 1 with a clear leadership structure and accountability chart for your company.
DAY 2
Processes, Training & Accountability
Stop Babysitting – Train Your Team to Perform
Morning (9:00am–12:00pm)
Why Shadow Training Fails (and what to do instead)
Building Training Tracks for Each Department
Onboarding Framework: How to ramp up new hires quickly
Accountability Systems: How to measure and coach performance
Afternoon (1:00pm–4:00pm)
Departmental Processes
Sales → from lead to signed contract
Production → from contract to completion
Creating SOPs That Actually Get Used
Building a Culture of Accountability (managers who lead vs. babysit)
Takeaway: You’ll leave Day 2 with a training and accountability framework for your entire team.
DAY 3
Scaling & Implementation
From Owner-Dependent to Scalable Business
Morning (9:00am–12:00pm)
The Plateau Pattern: Why companies stall at $2M, $5M, and $10M+
How to Scale Through Upper Management
Aligning Leadership: Eliminating silos and building executive clarity
KPIs, Meetings & Reporting: How to lead with data, not memory
Afternoon (1:00pm–4:00pm)
Growth Roadmap: How to implement systems quarter by quarter
Implementation Workshop: Building your company’s next 90-day plan
Case Studies: How contractors scaled from chaos into structure
Closing Session & Q&A
Takeaway: You’ll leave Day 3 with a 90-day execution plan to implement the 411 Roofing Systems framework in your company.
3 Days. One Framework.
Unlimited Growth.
Here’s what you’ll learn inside the 411 Roofing Systems Class:
DAY 1
Leadership & Structure
Build the accountability chart that gets your managers and team aligned.
DAY 2
Training & Processes
Install training systems and SOPs that eliminate babysitting and retraining.
DAY 3
Scaling & Execution
Align your leadership team, implement KPIs, and leave with a 90-day growth roadmap.
What You Get
Live Training with Elizabeth Holguin
Founder of Business 411.
10 years of experience consulting on technology, systems and processes for roofing contractors specifically
Consulted with over 500 Roofing Companies from $0-100MM+
Created training systems that power over 3,000+ roofing companies today
Over $750MM+ in revenue created from private 1 on 1 consulting
Full Systems Framework: Leadership, accountability, and training tools ready to implement.
Step-by-Step Breakdown of how to escape chaos at your stage of growth.
Actionable Worksheets & Tools you can use immediately with your team.
Q&A Session to address real challenges in your company.
Results You Can Expect
Owners spend less time micromanaging and more time leading.
Managers step into real accountability instead of babysitting.
Teams trained the right way from day one.
Leadership aligned from the field to upper management.
Companies scaling past plateaus with systems instead of guesswork.
What You Get
Live Training with Elizabeth Holguin
Founder of Business 411.
10 years of experience consulting on technology, systems and processes for roofing contractors specifically
Consulted with over 500 Roofing Companies from $0-100MM+
Created training systems that power over 3,000+ roofing companies today
Over $750MM+ in revenue created from private 1 on 1 consulting
Full Systems Framework: Leadership, accountability, and training tools ready to implement.
Step-by-Step Breakdown of how to escape chaos at your stage of growth.
Actionable Worksheets & Tools you can use immediately with your team.
Q&A Session to address real challenges in your company.
Results You Can Expect
Owners spend less time micromanaging and more time leading.
Managers step into real accountability instead of babysitting.
Teams trained the right way from day one.
Leadership aligned from the field to upper management.
Companies scaling past plateaus with systems instead of guesswork.
411 ROOFING SYSTEMS
FORT LAUDERDALE, FL
411 ROOFING SYSTEMS
Build your dream company 10X faster: copy our $20MM Roofing SOP
Proof that it works...
Testimonial by HCR Roofing Specialist
Testimonial by Neill and Son Roofing
Testimonial by Bright Side Roofing
Testimonial by Prestige Roofing
★★★★★
Roofing Owner, OH
We were stuck at $3M for three years straight. After implementing the systems, we doubled in 18 months without burning out our team.
★★★★★
Roofing Owner, FL
Before this training, I couldn’t take a vacation without my phone blowing up. Now my team has the structure to run without me
★★★★★
Roofing Owner, TX
At $12M, I thought we had systems, but my managers were still pulling me into every decision. This class gave us the framework to align our leadership team
Proof that it works...
Testimonial by HCR Roofing Specialist
Testimonial by Neill and Son Roofing
Testimonial by Bright Side Roofing
Testimonial by Prestige Roofing
★★★★★
Roofing Owner, OH
We were stuck at $3M for three years straight. After implementing the systems, we doubled in 18 months without burning out our team.
★★★★★
Roofing Owner, FL
Before this training, I couldn’t take a vacation without my phone blowing up. Now my team has the structure to run without me
★★★★★
Roofing Owner, TX
At $12M, I thought we had systems, but my managers were still pulling me into every decision. This class gave us the framework to align our leadership team
If you want to stop running your roofing company from memory and start running it on systems, this class is for you.
The 411 Roofing Systems Class is built from the same national training curriculum roofing contractors use across the country, a framework designed for long-term growth and leadership alignment.
Frequently Asked Questions
Who should attend this class?
Roofing owners from $1M–$20M in revenue who want structure, systems, and leadership accountability.
Is this just for smaller companies?
No — it’s for companies at every stage. Smaller companies learn the foundation, while larger companies learn to align upper management.
What makes this different from other trainings?
Most trainings focus on sales or hype. This is about structure — the backbone of a company that scales.
Will I get tools I can use right away?
Yes. You’ll leave with frameworks, worksheets, and systems you can implement immediately.
Structure Scales. Chaos Doesn’t.
We’ve got you covered. Grab a Virtual Ticket and livestream the full 3 days from anywhere..
Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.
Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.
Address: 7771 W Oakland Park Blvd, Ste 231
Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411
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