411 ROOFING SYSTEMS
The class that's transforming roofing companies across America
411 ROOFING SYSTEMS – FORT LAUDERDALE, FL
Build your dream company 10X faster: copy our $20MM Roofing SOP
Testimonial by Prestige Roofing
It is a 3-day SOP Training Class that goes into detail on implementing the processes outlined in the manual.
You’ll be alongside other roofing owners with the same goals of perfecting their systems.
We will have dedicated QA sessions to work through your processes headaches.
Includes Roofing Process Manual (Full SOP)
Great for Owners and Operations Managers









Elizabeth Calzadilla, the founder and CEO of Business 411, has spent years consulting 1-on-1 with roofing companies from $1-20 mil + a year.
After consulting with over 500 roofing companies, she has created a done-for-you system that boosts sales, organization & efficiency to achieve company growth with ease.
Use our system to set your dream company in motion.



Mapping out the full customer and roofing project journey. Includes the process for both Insurance and Retail projects.
Lead intake, Scheduling, Consulting
Claims, Inspections, Estimating, Closing
Production Process
Collection & Referrals


Roofing Process Manual — 1 Printed Copy per attendee;
Branded Roofing Process Manual — Digital Copy;
Branded Market Research Report — 1 Printed Copy;
3-Day Workshop in Fort Lauderdale, Florida;
Networking Happy Hour: Night 1.


The "411 Roofing Systems" class delivers much more than a workshop that maps out your entire customer and roofing project journey.
We're also handing you the keys to your LOCAL market: a branded, printed document with in-depth research on YOUR roofing market.
We'll gear you up to crush the competition and get on the fast track to building your dream business.
Address: Atrium West Office Building
7771 W Oakland Park Blvd, Ste 231
Fort Lauderdale, FL 33351
Understanding your revenue stage;
Identifying structural bottlenecks;
Building the correct org chart;
Separating sales, production, and operations;
Defining ownership and authority;
Outcome: a revenue-aligned org chart and clear next leadership hires.
Defining sales, production, and operations manager roles;
Clarifying what managers own vs what owners own;
Mapping sales and production workflows;
Cleaning up department handoffs;
Standardizing SOPs to protect margin;
Outcome: clear manager scorecards and documented core workflows.
Building role-based KPIs;
Creating a weekly reporting structure;
Installing leadership meeting cadence;
Implementing performance correction systems;
Reverse-engineering revenue and hiring plans;
Outcome: KPI dashboard, leadership cadence, and a 90-day execution roadmap.













Founded in 2019, Business 411 helps roofing companies of any size grow, powered by our innovative marketing solutions and educational manuals.
Business 411’s mission is to elevate your business, whether it’s through revamping your brand, implementing marketing strategies, or creating sustainable systems for your growth.
Address: 7771 W Oakland Park Blvd, Ste 231
Fort Lauderdale, FL 33351
Email: [email protected]
Phone: 844-424-9411
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